Thursday, February 10, 2011

Startup Challenges Murdoch’s Daily to Drop the App and Try the Web

OnSwipe, a stealth startup working to allow publishers to make interactive, finger-friendly tablet versions of their online publications, has a few questions for Rupert Murdoch’s new iPad-only newspaper, The Daily: Why do you hate freedom? Why do you hate the web? And why aren’t you using our technology?

OnSwipe, led by entrepreneur and writer Jason Baptiste and backed with $1 million in venture capital, is working on technology that turns any website into an interactive, slide-and-zoom, constantly updated read on a tablet, without the need for readers to download an app as they do with The Daily, Popular Mechanics and even Wired magazine.

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