reason

There is no reason to be doing native apps,” Baptiste told Wired.com in a phone interview. “This isn’t a geeky, open source thing — it’s a publisher point of view that ‘I already have this web traffic, I want to own this experience.’ Publishers should be in control.”

OnSwipe’s five-person team of coders has been able to get HTML5 to do much of the same “crazy stuff” that an app can do, according to Baptiste, even though they are currently limited by some devices that don’t have browsers capable of “acceleration,” which allows a website to call on some of the resources of the user’s computer.